From fashion icons to everyday people, the basic T-shirt has become an essential item in street culture. Tracing back to the late 1960s, a "youth storm" in Western countries transformed the T-shirt from underwear to casual wear, ultimately making it a fashion classic.
In the summer of 2024, AILIAI teams up with former GUCCI Senior Print Designer Agustina Sorrentini to launch the "Fearless Fashion" storm.
Rebel Ace: The Declaration of Street Culture Independence
Rebel Ace, as AILIAI's signature series, centers around the spade symbol, showcasing the brand's unique personality and spirit of freedom. We firmly believe that everyone who loves street culture has a distinctive soul and story.
"Fearless" and "Independence, Individuality, Self-Satisfaction" are not only our brand slogans but also a reflection of each of our customers. We encourage everyone to bravely pursue their dreams and showcase their unique charm.
The recurring "AILIAI 1996" text symbolizes the cycle of time, witnessing our growth and transformation. We always stay true to our original intention, continuously challenging ourselves, and injecting new vitality into street culture.
Fierce Spirit: The Perfect Fusion of Wildness and Tradition
Inspired by the tiger, we blend the depth of Chinese culture with the wildness of the urban jungle. The tiger, a symbol of strength, represents our fearless spirit and relentless pursuit of challenges.
Intricate details and vibrant colors bring each piece to life. We pay tribute to those who embody wildness and dare to challenge; they are the soul of our city and the bearers of our culture.
At AILIAI, we are not just creators of fashion but also preservers of culture. We aim to let everyone feel the charm and power of street culture.
AILIAI Future City: Ushering in a New Urban Era
In the pulse of the city, AILIAI redefines urban fashion and vitality with its unique futuristic perspective.
The "Future City" print pays homage to the urban landscape of Brazil with bold creativity and forward-thinking design, perfectly blending modern architectural structures with street fashion.
Maracanã Stadium, the world's premier football stadium in Rio de Janeiro, Brazil, is like the soul of the city, full of dynamism and energy. The unique glitch-style text and streamlined design resemble the city's veins, crisscrossing and showcasing the spirit of fearless advancement. The striking contrast of green and white, like neon lights and night skies in the city, illuminates the path of innovation, reflecting the brand's resilience.
The number "96" is not only the year our brand was founded but also a tribute to our past and a promise to our future. Starting from here, we continually move forward, exploring more unknown possibilities.